I enjoy thoughtful design. The smile behind the style.
Be that with words, pictures, or both.
This site’s a selection of things I’ve endeavoured to do, over the years, with the help of trusting and inspiring clients and colleagues. 
Identity has been my mainstay. The listening between the lines to the design. From little logos to large rebrands and brand campaigns. 
I’m now creative director at Folk – a specialist brand identity and user experience design consultancy in Sydney. 
In brief
I studied graphic design (at Preston Poly, UK).
Worked in London from 1993. Arrived in Sydney late 2000.
Did stints at Enterprise IG, The Partners and a longer stretch at Principals.
I continue to try to find the surprisingly obvious. And am still enjoying it.


Thanks for visiting.


Photo: Mike Cheeseman